Oblak i Sunce is a curated multibrand kids and baby boutique in Podgorica — a carefully selected physical space carrying premium brands like BabyBjörn, Elodie, Done by Deer, Liewood, Stokke, Mushie, Cam Cam, Grech & Co, BIBS, and Oli & Carol. The store already had a recognisable visual identity: arch frames, warm terracotta tones, natural light, and the feel of a concept store — not a toy shop.
The problem was straightforward: none of that quality existed online. Parents outside Podgorica who had heard of Oblak i Sunce had no way to shop. The digital footprint was limited to social media — no catalogue, no order system, no way to reach a wider audience.
What the client needed wasn't an off-the-shelf template. They needed a digital experience that translated the warmth and curation of the physical store — one that could scale to 100+ products and 12+ brands without losing its visual cohesion, and that the store team could manage entirely on their own.
We treated this as a ground-up build — not a theme installation. Every page, every component, and every interaction was designed from scratch to reflect the warmth and intentionality of the physical store. The result is a 16-page e-commerce ecosystem with its own design language, its own content architecture, and its own tools for discovery.
First-time baby gift buyers face the same problem everywhere: too many options, no clear path. We built an interactive Gift Finder directly into the homepage — the customer selects the child's age group (0–6m, 6–18m, 1–3y, 3+) and their budget (up to €30, €30–€70, €70+), and the system instantly surfaces the ideal gift from the catalogue with a personal note explaining why it's the right choice. No search, no filters, no friction. The Gift Finder statistically increases both conversion and average order value by removing decision paralysis at the browsing stage.
Next.js was chosen for its server-rendering capabilities — every product page, category, and blog post is fully indexed by search engines on first load. Payload CMS provides a flexible, self-hosted content layer that the client team can operate independently. Cloudinary handles all media — serving WebP and AVIF automatically, with responsive sizes and on-the-fly transformations keeping page weight minimal.
Measured after the first three months live — Q1 2026.
"Studio Piksel didn't just build us a website — they translated the atmosphere of our store into a digital space. Customers tell us the site 'feels warm', and that was the goal from our very first conversation. The admin panel is so intuitive that our team adds new products and writes blog posts entirely on their own. We finally have an online presence worthy of the brand."
We design and build custom digital products — from kids boutiques to medical portals. No templates, no shortcuts.